Demand for hotel development
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A recent investigation into the current supply of, and future demand for, commercial visitor accommodation on the Sunshine Coast estimates that 1800 new internationally-branded and operated hotel rooms are required to service the needs of the region’s growing overnight visitor economy.
The combination of a rapidly growing local population, strong economic growth and investment in region-shaping projects provides a solid platform for a prosperous and exciting future for the region.
The region’s role as an important host region to the 2032 Olympic and Paralympic Games adds another reason why the Sunshine Coast needs more hotel rooms.
Rooms are needed to support the visitor economy across a range of market segments including leisure, business, major events, MICE (Meetings, Incentives, Conferences and Exhibitions), sport, health, education and VFR travellers.
The opportunity exists for potential hotel investors, developers and owners to share in a prosperous future by investing in new, internationally-branded upscale hotels.
Sunshine Coast Council is actively seeking to attract up to 1800 new-build internationally-branded and operated hotel rooms over the next decade.
Hotel investment opportunities
Hotel investment opportunities
1800
new hotel rooms needed
$19.5 billion
region-shaping projects
2032
Olympic and Paralympic Games region host
This special feature invites you to explore the possibilities and new opportunities that the Sunshine Coast has to offer to potential hotel investors, developers and owners.
The Sunshine Coast has recorded year-on-year growth in visitation and has recently posted some of the highest ADRs in Australia, however current hotel supply – especially internationally-branded hotels – is unable to satisfy demand.
The combination of a rapidly growing local population, strong economic growth and investment and region-shaping projects provide a solid platform for a prosperous and exciting future for the region.

Sunshine Coast Investment Prospectus 2022: Hotel Edition
Download the special edition to learn why 1800 more hotel rooms are needed on the Sunshine Coast
Bolstered by $19.5 billion in region-shaping projects, a beneficiary of the South East Queensland $1.3 billion City Deal (announced in March 2022) and an important host region to the 2032 Olympic & Paralympic Games, more hotel rooms are required to support the Sunshine Coast’s visitor economy across a range of market segments including leisure, business, MICE (meetings, incentives, conferences and exhibitions), sport, health, education and VFR travellers.
A steady entry of new hotel rooms across key commercial and leisure precincts is required to meet the growth of both domestic and international visitors to the region, and the delivery of quality, internationally-branded hotels as an integral part of these precincts are required to meet the expectations of a diverse cross-section of modern travellers.
The opportunity to share in this prosperous future by investing in new, internationally-branded upscale hotels has never been better.
Business-oriented hotels
- Maroochydore
- Maroochydore Convention Centre
- Sunshine Coast Airport
- Caloundra
- Sippy Downs
- Birtinya
Leisure-oriented hotels
- Marcoola / Mudjimba
- Mooloolaba
- Alexandra Headland
- Caloundra
- Existing private sector proposals
Boutique hotels
- Eumundi
- Yaroomba
- Buderim
- Beerwah
- Glass House Mountains

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More from this special feature

Undersupply driving demand
