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Sunshine Coast Council is actively seeking to attract up to 1800 new-build internationally-branded and operated hotel rooms over the next decade.

Hotel investment opportunities


new hotel rooms needed

$19.5 billion

region-shaping projects


Olympic and Paralympic Games region host

This special feature invites you to explore the possibilities and new opportunities that the Sunshine Coast has to offer to potential hotel investors, developers and owners.

The Sunshine Coast has recorded year-on-year growth in visitation and has recently posted some of the highest ADRs in Australia, however current hotel supply – especially internationally-branded hotels – is unable to satisfy demand.

The combination of a rapidly growing local population, strong economic growth and investment and region-shaping projects provide a solid platform for a prosperous and exciting future for the region.

Sunshine Coast Investment Prospectus 2022: Hotel Edition

Download the special edition to learn why 1800 more hotel rooms are needed on the Sunshine Coast

Bolstered by $19.5 billion in region-shaping projects, a beneficiary of the South East Queensland $1.3 billion City Deal (announced in March 2022) and an important host region to the 2032 Olympic & Paralympic Games, more hotel rooms are required to support the Sunshine Coast’s visitor economy across a range of market segments including leisure, business, MICE (meetings, incentives, conferences and exhibitions), sport, health, education and VFR travellers.

A steady entry of new hotel rooms across key commercial and leisure precincts is required to meet the growth of both domestic and international visitors to the region, and the delivery of quality, internationally-branded hotels as an integral part of these precincts are required to meet the expectations of a diverse cross-section of modern travellers.

The opportunity to share in this prosperous future by investing in new, internationally-branded upscale hotels has never been better.

Business-oriented hotels

Leisure-oriented hotels

Boutique hotels

Holiday Inn Express & Suites, Maroochydore City Centre

More from this special feature

More from this special feature

Undersupply driving demand

With 70% of the market already dedicated to providing self-catering accommodation, the region is significantly undersupplied to meet the needs of a growing overnight visitor economy.

Visitation profile

The Sunshine Coast is consistently the third most visited region in Queensland (behind Brisbane and the Gold Coast) and the top five most visited tourism regions in regional Australia and welcomes more visitors than Adelaide annually.

Want to know more?