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A recent investigation into the current supply of, and future demand for, commercial visitor accommodation on the Sunshine Coast estimates that 1800 new internationally-branded and operated hotel rooms are required to service the needs of the region’s growing overnight visitor economy.

With 70% of the market already dedicated to providing self-catering accommodation, and with only 528 international hotel rooms available across three properties, the region is significantly undersupplied to meet the needs of a growing overnight visitor economy that generated 10.23 million visitor nights in 2019 (up 11.6% on that recorded in 2018).

Invest Sunshine Coast is firm in its stance to attract internationally-branded and operated hotels due to their recognised importance in driving global distribution, certainty of hotel performance, conformance to brand standards, access to an international pool of skilled expertise and resources and proven ability in delivering exceptional guest experiences.

Invest Sunshine Coast is ready to take the next step in cementing its positioning on the global map, and the development of internationally-branded hotels play an essential part in achieving this position.

Image: Ocean Street precinct, Maroochydore

Top 10 reasons to invest

  • 1.
    Strong occupancy performance
  • 2.
    Some of the highest ADRs in the country
  • 3.
    Demand exceeding supply
  • 4.
    Diverse sources of demand
  • 5.
    Strengthening demand from business travellers
  • 6.
    Possible incentives and council assistance
  • 7.
    Host to 2032 Olympic and Paralympic Games
  • 8.
    Long-term investment in region-shaping projects
  • 9.
    Voted number 1 tourist destination in the world
  • 10.
    Within a 2-hour reach of a 4 million+ population

Source: Sunshine Coast Visitor Accommodation Future Demand & Needs Assessment: 2021-2031 Summary Report, Tourism and Hospitality Services Australia (THSA), April 2022

Sunshine Coast Investment Prospectus 2022: Hotel Edition

Download the special edition to learn why 1800 more hotel rooms are needed on the Sunshine Coast

More from this special feature

More from this special feature

Demand for hotel development

Sunshine Coast Council is actively seeking to attract up to 1800 new-build internationally-branded and operated hotel rooms over the next decade.

Visitation profile

The Sunshine Coast is consistently the third most visited region in Queensland (behind Brisbane and the Gold Coast) and the top five most visited tourism regions in regional Australia and welcomes more visitors than Adelaide annually.

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