Undersupply driving demand

A recent investigation into the current supply of, and future demand for, commercial visitor accommodation on the Sunshine Coast estimates that 1800 new internationally-branded and operated hotel rooms are required to service the needs of the region’s growing overnight visitor economy.

With 70% of the market already dedicated to providing self-catering accommodation, and with only 528 international hotel rooms available across three properties, the region is significantly undersupplied to meet the needs of a growing overnight visitor economy that generated 10.23 million visitor nights in 2019 (up 11.6% on that recorded in 2018).

Invest Sunshine Coast is firm in its stance to attract internationally-branded and operated hotels due to their recognised importance in driving global distribution, certainty of hotel performance, conformance to brand standards, access to an international pool of skilled expertise and resources and proven ability in delivering exceptional guest experiences.

Invest Sunshine Coast is ready to take the next step in cementing its positioning on the global map, and the development of internationally-branded hotels play an essential part in achieving this position.