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A world-class destination

The Sunshine Coast is one of Australia’s top tourism markets.

The region’s natural assets combined with designated tourism investment areas and national-standard sporting facilities mean excellent opportunities for tourism, sport and leisure businesses.

The tourism industry is represented and promoted by Visit Sunshine Coast (VSC), a membership based destination marketing organisation. 

#3 most loved destination in the world

2023 Tourism Sentiment Index

Major events and event tourism

Image: Athletes competing in the Ironman 70.3

Sports tourism

2032 Olympic & Paralympic Games

With a strong reputation for hosting major sporting events, the Sunshine Coast has been chosen to host some amazing events as part of the 2032 Olympic & Paralympic Games. Sports will include Marathon, Cycling (road and mountain biking), Football, Kiteboarding and Basketball.

Proposed venues include the Kawana Sports Precinct including the expanded
Sunshine Coast Stadium and new Sunshine Coast Indoor Sports and Mountain Bike
Centres. The Sunshine Coast Olympic Village will be located in the heart of the new
Maroochydore City Centre.

Mooloolaba Tri

The Mooloolaba Triathlon Festival is one of the region’s signature major events. The festival course is famous for its ocean swim, along with an electric buzz in the atmosphere as thousands of triathletes descend on the popular beach town.

Demand for new hotels

A need for 1800 new-build full-service internationally branded hotel rooms for business travellers by 2028.

Good to know

The Barns Lane Farm agri-tourism project at Coolum Beach will open in late 2023, featuring a massive Produce Hall, restaurant, function venue, distillery, brewery, performance stage and boutique hotel.

The $8 million Crocodile Hunter Lodge at Australia Zoo opened in June 2022.

Late 2021, Surf Parks Australia gained approval to build a world-class wave pool at Glass House Mountains, including a wellness centre, paddock to plate food and beverage, learn to surf classes and surf coaching.

An $8 million upgrade to the Convention Centre at Novotel Sunshine Coast Resort has expanded capacity to 1400 delegates.

A $9 million redevelopment of the UniSC Stadium has expanded its capacity to 3000.

An unrivalled training environment

Training facilities for 59 different sports – 39 with national or international standard training facilities.

An Australian Institute of Sport accredited facility at USC that is the training base for many visiting elite international athletes.

A $27 million sports hub offering high performance sports, training and allied health services to athletes and the community.

High performance gym facilities including state-of-the art testing labs.

Beautiful beaches and natural surrounds offer respite from the rigours of training and the pressures of approaching competition.

A diverse range of health professionals with extensive experience working with elite, professional athletes and coaches.

USC Sports Stadium

USC’s $15 million indoor Sports Stadium, located at the Sippy Downs campus, is used for sporting events and is home to the Sunshine Coast Lightning for training and home games. The national standard facility includes three netball, basketball, volleyball and futsal courts, four badminton courts and an international-sized futsal court.

Sunshine Coast Stadium

Part of the Kawana Sports Precinct, Sunshine Coast Stadium is operated by Sunshine Coast Council and is a premier facility. The precinct incorporates a high performance training facility, western fields and Lake Kawana. Add in the nearby Kawana Aquatic Centre and you have an optimal training and training camp experiences for athletes.

The Sports Hub

A $27 million world-class facility designed to improve the physical and mental performance and wellbeing of professional athletes as well as the community. Located in the Sports Precinct close to Lake Kawana, Sunshine Coast Stadium and the Sunshine Coast University Hospital.

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