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Hotel Prospectus

Demand for hotel development

Sunshine Coast Council is actively seeking to attract up to 1800 new-build internationally-branded and operated hotel rooms over the next decade.

Undersupply driving demand

With 70% of the market already dedicated to providing self-catering accommodation, the region is significantly undersupplied to meet the needs of a growing overnight visitor economy.

Visitation profile

The Sunshine Coast is consistently the third most visited region in Queensland (behind Brisbane and the Gold Coast) and the top five most visited tourism regions in regional Australia and welcomes more visitors than Adelaide annually.