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The Sunshine Coast is consistently the third most visited region in Queensland (behind Brisbane and the Gold Coast). It is consistently in the top five most visited tourism regions in regional Australia and welcomes more visitors than Adelaide annually.

The Sunshine Coast is a naturally beautiful region providing a wide range of high-quality visitor experiences.

7.7 million

total visitors

2.73 million

overnight visitors

10.3 million

visitor nights

4.97 million

day visitors

Growth (2018 to 2019)

Drive market opportunities

Intrastate visitors make up 60% of all leisure visitor nights.

Of these, 70% are from Brisbane and 6% from the Gold Coast.

Strong opportunities exist for new hotel entrants to capture a slice of the south east Queensland drive market throughout the year.

The right product, at the right price point in the right location will best capture these opportunities.

Visitation figures are for 2019 and reflect pre-COVID-19 data and will be updated when new statistics are available. Source: Tourism Research Australia. 

Sunshine Coast Investment Prospectus 2022: Hotel Edition

Download the special edition to learn why 1800 more hotel rooms are needed on the Sunshine Coast

More from this special feature

More from this special feature

Demand for hotel development

Sunshine Coast Council is actively seeking to attract up to 1800 new-build internationally-branded and operated hotel rooms over the next decade.

Undersupply driving demand

With 70% of the market already dedicated to providing self-catering accommodation, the region is significantly undersupplied to meet the needs of a growing overnight visitor economy.

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Visitors

  • 7.7 million total visitors (2019
  • 2.73 million overnight visitors (2019)
  • 10.3 million visitor nights
  • 4.97 million day visitors
  • Average length of stay = 3.7 nights

Domestic visitors

  • 8.7 million visitor nights
  • 2.59 million domestic overnight
  • Average length of stay = 3.4 nights

International visitors

  • 140,800 international visitors
  • 1.53 million visitor nights
  • Average length of stay = 10.9 nights

Type of visitor accommodation used (visitor nights)