Visitation profile
The Sunshine Coast is consistently the third most visited region in Queensland (behind Brisbane and the Gold Coast). It is consistently in the top five most visited tourism regions in regional Australia and welcomes more visitors than Adelaide annually.
The Sunshine Coast is a naturally beautiful region providing a wide range of high-quality visitor experiences.
- Nature and outdoors
- Arts and culture
- Health and wellbeing
- Retail and markets
- Food and beverage
- Craft breweries
- Farmgate experiences
- Sporting precincts
- Diverse calendar of events
7.7 million
total visitors
2.73 million
overnight visitors
10.3 million
visitor nights
4.97 million
day visitors
Growth (2018 to 2019)
- 15.1% visitation
- 12% domestic overnight and international visitors
- 17% growth in day visitors
- 11.6% increase in visitor nights year on year
Drive market opportunities
Intrastate visitors make up 60% of all leisure visitor nights.
Of these, 70% are from Brisbane and 6% from the Gold Coast.
Strong opportunities exist for new hotel entrants to capture a slice of the south east Queensland drive market throughout the year.
The right product, at the right price point in the right location will best capture these opportunities.
Visitation figures are for 2019 and reflect pre-COVID-19 data and will be updated when new statistics are available. Source: Tourism Research Australia.
Sunshine Coast Investment Prospectus 2022: Hotel Edition
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Demand for hotel development
Undersupply driving demand
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Visitors
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7.7 million total visitors (2019
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2.73 million overnight visitors (2019)
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10.3 million visitor nights
-
4.97 million day visitors
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Average length of stay = 3.7 nights
Domestic visitors
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8.7 million visitor nights
-
2.59 million domestic overnight
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Average length of stay = 3.4 nights
International visitors
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140,800 international visitors
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1.53 million visitor nights
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Average length of stay = 10.9 nights
Type of visitor accommodation used (visitor nights)
