The Sunshine Coast is consistently the third most visited region in Queensland (behind Brisbane and the Gold Coast). It is consistently in the top five most visited tourism regions in regional Australia and welcomes more visitors than Adelaide annually.
The Sunshine Coast is a naturally beautiful region providing a wide range of high-quality visitor experiences.
Growth (2018 to 2019)
Drive market opportunities
Intrastate visitors make up 60% of all leisure visitor nights.
Of these, 70% are from Brisbane and 6% from the Gold Coast.
Strong opportunities exist for new hotel entrants to capture a slice of the south east Queensland drive market throughout the year.
The right product, at the right price point in the right location will best capture these opportunities.
Visitation figures are for 2019 and reflect pre-COVID-19 data and will be updated when new statistics are available. Source: Tourism Research Australia.
Sunshine Coast Investment Prospectus 2022: Hotel Edition
Download the special edition to learn why 1800 more hotel rooms are needed on the Sunshine Coast