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Sunshine Coast Council is actively seeking to attract up to 2150 newly built internationally branded and operated hotel rooms across nine properties and a further 300 boutique hotel rooms across six properties over the next decade.

Hotel Investment Incentives

If you build, own or operate hotels - Sunshine Coast Council wants to talk to you!

On 26 August, Council took a strong step forward in attracting new hotel development in the region by approving part one of a specialised package of incentives to encourage new hotel construction and operation within specific areas of the Sunshine Coast.

Hotel investment opportunities

2450

new hotel rooms needed

$19.5 billion

region-shaping projects

2032

Olympic and Paralympic Games region host

This special feature invites you to explore the possibilities and new opportunities that the Sunshine Coast has to offer to potential hotel investors, developers and owners.

The Sunshine Coast has recorded growth in visitation above 2019 levels2 and has recently posted some of the highest ADRs (average daily rates) in Australia1, however current hotel supply – especially internationally-branded hotels – is unable to satisfy demand.

The combination of a rapidly growing local population, strong economic growth and investment and region-shaping projects provide a solid platform for a prosperous and exciting future for the region.

Sunshine Coast Investment Prospectus: Hotel Edition

Download the special edition to learn why 2150 new internationally branded and operated hotel rooms and a further 300 boutique hotel rooms are needed on the Sunshine Coast

Bolstered by $19.5 billion in region-shaping projects, a beneficiary of the South East Queensland $1.3 billion City Deal (announced in March 2022) and an important host region to the 2032 Olympic & Paralympic Games, more hotel rooms are required to support the Sunshine Coast’s visitor economy across a range of market segments including leisure, business, MICE (meetings, incentives, conferences and exhibitions), sport, health, education and VFR (visiting friends and relatives) travellers.

A steady entry of new hotel rooms across key commercial and leisure precincts is required to meet the growth of both domestic and international visitors to the region, and the delivery of quality, internationally-branded hotels as an integral part of these precincts are required to meet the expectations of a diverse cross-section of modern travellers.

The opportunity to share in this prosperous future by investing in new, internationally-branded upscale hotels has never been better.

Business-oriented hotels

Leisure and VFR hotels

Health and medical hotels

Education-oriented hotels

More from this special feature

More from this special feature

Hotel Investment Incentives

If you build, own or operate hotels - the Sunshine Coast wants to talk to you! On 26 August, Council took a strong step forward in attracting new hotel development in the region by approving part one of a specialised package of incentives to encourage new hotel construction and operation within specific areas of the Sunshine Coast.

Undersupply driving demand

With 70% of the market already dedicated to providing self-catering accommodation, the region is significantly undersupplied to meet the needs of a growing overnight visitor economy.

Visitation profile

The Sunshine Coast is consistently the third most visited region in Queensland (behind Brisbane and the Gold Coast) and the top five most visited tourism regions in regional Australia and welcomes more visitors than Adelaide annually.

Want to know more?