Tourism, sport and leisure
  • Last updated:
  • 26 May 2021

The Sunshine Coast is one of Australia’s top tourism markets.

The region’s natural assets, from coastal beaches to hinterland forests, coupled with designated tourism investment areas and national standard sporting facilities provide excellent opportunities for new tourism developments and investments in accommodation, sport and leisure.

Australia's premier regional events destination

The Sunshine Coast is the major events capital of regional Australia and is home to a range of annual events including:

  • Caloundra Music Festival
  • Mooloolaba Triathlon
  • Ironman 70.3 Sunshine Coast
  • Four national outrigger titles
  • A variety of food and wine festivals
  • Horizon, the region’s premier multi-arts festival

An unrivalled training environment

  • Training facilities for 59 different sports – 39 with national or international standard training facilities.
  • An Australian Institute of Sport accredited facility at USC that is the training base for many visiting elite international athletes.
  • A $27 million sports hub offering high performance sports, training and allied health services to athletes and the community.
  • High performance gym facilities including state-of-the art testing labs.
  • Beautiful beaches and natural surrounds offer respite from the rigours of training and the pressures of approaching competition.
  • A diverse range of health professionals with extensive experience working with elite, professional athletes and coaches.

Download the Tourism, Sport and Leisure industry brochure[1629KB].

Key tourism, sport and leisure industry participants

  • 151 hotel, motel and serviced apartments providing more than 6000 rooms

  • 10 surf life saving clubs

  • Australia Zoo

  • Merlin Entertainments

  • Aussie World Theme Park

  • Sunshine Coast Airport

  • Minor Hotels Novotel

  • Jetts Fitness Head Office
  • Twin Waters Resort
  • Mantra Group
  • Sunshine Coast Lightning
  • Sunshine Coast Turf Club
  • TreeTop Challenge Sunshine Coast
  • The Sports Hub Sunshine Coast
  • Mary Cairncross Scenic Reserve

Case studies

“Steve Irwin, known around the world as the Crocodile Hunter, was most passionate about his home on Queensland’s Sunshine Coast – Australia Zoo. Today, our award-winning zoological gardens are set on over 110 acres and feature more than 1200 animals. We have a wonderful local workforce, a strong tourism industry, and are pleased with Sunshine Coast Council’s vision to be Australia’s most sustainable, healthy, smart and creative region which complements our passion for wildlife and conservation.”
Terri Irwin, Australia Zoo[649KB]